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Our most brilliant alpha 11 AI Processor Gen2 for the best viewing experience
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alpha 11 AI Processor Gen2 upscales visuals to 4K quality with stunning color and brightness. AI engines perceive objects with pixel-level precision to enhance picture quality for the best viewing experience possible.
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3X brighter visuals with Brightness Booster Ultimate
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The alpha 11 AI Processor Gen2's new light emitting structure and lighting control architecture deliver up to three times brighter visuals.
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Perfect Black even in bright or dark spaces
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Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.
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Perfect Color
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100% Color Volume and 100% Color Fidelity certified. Enjoy accurate, vibrant colors on a reflection-free screen even in sunlight or dark environments.
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AI Picture Pro brings every frame to life
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AI Super Upscaling, AI Perceived Object Enhancer, and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.
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AI Magic Remote completes the AI experience
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Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands.
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AI Voice ID
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LG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment
you speak.
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AI Search
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Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.
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AI Chatbot
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Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.
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AI Concierge
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One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.
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AI Picture Wizard
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Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.
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AI Sound Wizard
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Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.
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Just say “Hi LG” to start interacting with your TV
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Your TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.
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New upgrades for 5 years with award-winning webOS Re:New Program
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Get full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.
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